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Industry:
Workplace Wellbeing / Training & Events
Services:
Platform:
Wix Studio
Location:
Belfast, Northern Ireland
Year:
2026
Overview:
Laughter at Work needed to turn an inconsistent DIY website into a clearer, more professional online presence for corporate workshops, laughter yoga training, events and products.
View live site:
The business had grown, but the website had become harder to follow.
Laughter at Work had a strong idea, a distinctive personality and a growing range of services, but the existing Wix Editor website no longer gave the business the clarity it needed.
Tové had taken the site as far as she could herself, but over time it had become difficult to manage and harder for visitors to understand. New pages had been added as the business developed, but there was no clear structure holding everything together.
The offer felt cluttered. The colours, typography and layouts were inconsistent. The mobile experience was weak. And the website did not reflect the quality, energy or professionalism behind the work.
The problem was not a lack of ideas.
It was that there were too many routes, too many messages and not enough order. Visitors needed a simpler way to understand what Laughter at Work offered and which next step was right for them.
We simplified the offer and rebuilt the website around two clear paths.
Before redesigning the website, we worked with Tové to clarify the brand, the audience and the core structure of the business.
Through research, competitor review and collaborative planning sessions, we helped refine the message and simplify the website journey around the two main sides of the offer: corporate workplace wellbeing sessions and laughter yoga coaching and training.
Instead of trying to present every possible service at once, we created a clearer foundation.
Corporate visitors could understand the workshop offer.
Training visitors could find the coaching and laughter yoga pathway.
Events, products, blog content, contact forms and email sign-up all had a more logical place within the wider structure.
We then rebuilt the site in Wix Studio with refreshed brand direction, a more consistent visual identity, clearer typography, stronger page layouts, mobile optimisation, a mega menu and full SEO setup across the site.
A more professional Wix Studio website with energy, structure and room to grow.
The finished website gives Laughter at Work a much clearer and more confident online presence.
The new Wix Studio build feels more professional for corporate audiences, while still keeping the warmth, movement and joy that make the brand distinctive.
On the homepage, custom GSAP scroll animations create a more memorable first impression. Typography moves, images shift and the brand mark weaves through the page to guide the visitor’s eye without making the site feel gimmicky or over-designed.
Across the rest of the website, the animation is more subtle, allowing the content, services and calls to action to stay clear.
The site now has a stronger structure for SEO, clearer service pages, ecommerce, events, blog content, contact routes and email sign-up. It also gives Tové a scalable foundation for the future, so individual workshops or sessions can be built out into dedicated pages when there is a clear reason to do so.
The result is a website that no longer feels patched together.
It feels ordered, credible, welcoming and ready to support the next stage of Laughter at Work.
